Unleash the Galaxy
On May 1st and just in time for the May Festival in Vienna's Prater, Samsung is launching a new ad campaign for the Galaxy S24 Ultra: the Ferris wheel becomes a new galactic gateway.
Starting May 1, the Vienna Ferris Wheel in Prater will revolve around the Samsung Galaxy S24 Ultra. The Vienna landmark will be the centerpiece of the manufacturer's new advertising campaign until May 26, which aims to introduce Generation Z to Samsung's new AI-based smartphone.
With its own Augmented Reality filter, Samsung allows users to immerse themselves in another galaxy and take part in a glamorous competition at the same time. Because by accessing the page gewinnspiel.samsung.at Open the attached AR filters and a portal to another virtual galaxy opens on the Vienna Ferris Wheel. Lovers of this digital, visually powerful and immersive experience TikTok Or Instagram Share, tag @samsungaustria and enter the contest for a chance to win one of ten Galaxy S24 Ultra smartphones.
“We are delighted to use one of Vienna's most famous landmarks as the centerpiece for this extraordinary campaign to inform as many users as possible about our innovative product developments,” explained Petra Müller, head of marketing communications at Samsung. Austria about #UnleashTheGalaxy.
If you don't pass the Vienna Prater, you have the opportunity to see Digital Out of Home (DOOH) screens in more than 50 locations in Vienna, Linz, Graz and Salzburg. destroyed To participate in the experience. There, images of the Vienna Ferris Wheel will encourage people to use Samsung's AR filter and share the #UnleashTheGalaxy campaign with the community on TikTok and Instagram.
As part of this campaign, Samsung Austria will also launch its new TikTok account to bring its GenZ target group even closer. The campaign is accompanied by a TV spot and additional digital activities such as newsletters, influencer posts or bookings on high-reach media such as YouTube.
Between May 27 and June 2, ten lucky winners of the competition will be announced and a video summary of the campaign will be shown on @samsungaustria social media channels.